Interactive · Conversion board
The board that tells Google and Meta which leads turned into something.
The problem
Google and Meta report clicks and "conversions" they define themselves. Your CRM knows which inquiries became applications, but the two never talk, so the platform optimizes toward the wrong thing and nobody can see what a real enrollment costs.
What we built
The tool we use to close that loop. It reads the CRM's daily lead file, matches each person, and sends every real step (lead, application, enrollment) back to Meta and Google as a conversion. The board shows the funnel from spend to outcome, what each step costs, the leads it couldn't match, and any CRM stage nobody has assigned a value to yet.
How it works
What you're looking at: One sample month, per platform. Click a bar for what that step means and where its number comes from. A demo account for the Conversion board; the workflow is the real one we run.
Interactive demo
Try the three screens with Acme Co.
Three demo contacts move through five stages. Each step becomes one event that gets queued and then sent to the platform.
Sometimes the CRM grows a new stage nobody has assigned a value to. The board flags it until someone does, so no outcome quietly falls through.