Services
Paid media, judged by what lands in your CRM.
Four services that fit together. Each one is scoped in writing and run by the people you talked to on the first call. Everything points at leads your team would actually call back.
Paid media
Google Ads and Meta mostly, ChatGPT ads where the audience fits.
The target is a qualified lead
Before the first campaign runs we agree on what a qualified lead is, in writing, and then everything we do points at that number.
ChatGPT ads
We can run ads inside ChatGPT where the audience fits. It's a new channel, so we treat it as a test with a budget cap and a date to decide.
Every claim gets checked
Ad copy goes through a claims check before it runs. In higher ed and other regulated categories we won't skip that step, even when a deadline is tight.
Funnels and landing pages
Pages that load fast on a phone and hand your CRM a clean record.
The form is the product
We build the questions around what your admissions or sales team needs to qualify a lead. Short where it can be, longer where it has to be.
Fast on a phone
Most people arrive from an ad on a phone. We build the pages static, measure them against Google's speed scores, and test them on real devices.
One record, start to finish
Every submission carries the campaign and the ad into your CRM, so when someone enrolls you can see what brought them in.
Tracking and CRM-first measurement
We hook the ad platforms up to your CRM, so the thing we measure is a real lead.
The loop, drawn
Tracking you can check yourself
Server-side where it matters, and written down so your team can follow it. We check it every day because a tracking break you don't notice is the expensive kind.
Reporting
A weekly email you can forward without editing, and a daily check that catches problems early.
Weekly update
Every MondayWhat changed and what's next, with your CRM numbers sitting next to the platform's. When they disagree, we say why.
A daily check
Every morning a script looks for things like broken tracking or a disapproved ad. A person reads what it flags and you hear about it the same day.
Who we help
Built on higher education.
Our track record is in higher education, where a lead is an inquiry and the outcome is an enrollment months later. The same approach works for any business that sells through a conversation. Ask us if it fits yours.
Why 811
What you get here that you often don't get elsewhere.
| What | Here | What often happens |
|---|---|---|
| Who runs the account | The people you meet on the first call. | Often a team you meet after the sale. |
| Changes to your account | Written down first, with a reason and a name on it. | Often made quietly, and you find out in the report. |
| What gets measured | Leads your CRM confirms, sent back to Google and Meta. | Often the platform's own count of what it calls a conversion. |
Not sure which of these you need?
Most people aren't. Request a call and we'll help you figure out whether it's a tracking problem or an ads problem.
Fixed fee, quoted after a 30-minute call. We reply within one business day.